The Service Promotion

The Service Promotion sector is responsible for promoting the MFRC’s support services to clients in the Greater Montreal area. Service promotion officers maintain two‑way communication between clients and the organization to connect with Regular and Reserve Force members’ families experiencing the transition to a military lifestyle and the absence of a loved one. They play a key role in guiding clients and going over the MFRC’s various services, their importance and how to access them.

Their activities consist of the following:

• Presenting the MFRC’s services to military families during enrolment ceremonies at the Canadian Forces Recruiting Centres in Montreal and Sherbrooke.
• Presenting the MFRC’s services to new candidates at the Canadian Forces Leadership and Recruit School (CFLRS) in Saint‑Jean‑sur‑Richelieu.
• Presenting the MFRC’s services to officer cadets at the Royal Military College of Canada (RMC) in Saint‑Jean‑sur‑Richelieu.
• Giving presentations to CFLRS staff during mandated programs and to instructors during onboarding.
• Giving presentations on military life to military families to help them better understand what their loved ones are experiencing.
• Conducting courtesy follow‑ups (phone calls, emails, letters, etc.).
• Welcome kit, informative guides and brochures.
• Setting up information booths at CFLRS graduations, CFRC attestation ceremonies and RMC open houses.
• Organizing workshops to promote MFRC services, such as integration sessions for new families.

WORKSHOPS

• Integration of new families / Rencontre d’intégration des nouvelle familles (in person)
• Military Life 101 / Vie Militaire 101 (virtual)
• Military Life 101 / Vie Militaire 101 (available on our YouTube channel): https://www.youtube.com/watch?v=7G9LunWkZec

For more information, contact the service promotion officers:
Saint‑Jean: 450‑358‑7099, Ext. 668-2368/668-6654
Saint‑Hubert: 450‑462‑8777, Ext. 663-6817/663-6804
Sherbrooke: 450‑358‑7099, Ext. 2349
SvcPersPromotionCRFM@forces.gc.ca