The Service Promotion

The Service Promotion sector ensures that the Military Family Resource Centre (MFRC) support services are known to clients across the Greater Montreal area. This task is carried out by a team of Service Promotion Officers who maintain two-way communication between clients and the organization. Their goal is to reach military families experiencing the absence of a loved one, as well as Regular and Reserve Force members who are either entering military life or, conversely, transitioning to civilian life.

Service Promotion Officers play a key role in guiding clients by explaining the various services offered by the MFRC, their importance, and how to access them.

• To accomplish this, Service Promotion Officers carry out the following activities:
• Presentations on MFRC services to military families during enrolment ceremonies at the Canadian Forces Recruiting Centre (CFRC) in Montreal
• Presentations to new recruits at the Canadian Forces Leadership and Recruit School (CFLRS) in Saint-Jean-sur-Richelieu
• Presentations to officer cadets at the Royal Military College Saint-Jean (RMC Saint-Jean)
• Presentations to CFLRS staff during mandated programs and to instructors during onboarding
• Presentations to military families about military life to help them better understand what their loved ones are experiencing
• Courtesy follow-ups (calls / emails / letters)
• Information booths at CFLRS graduations, CFRC enrolment ceremonies, and RMC open house events
• Organization of other events to promote MFRC services, such as Coffee Chats for new families

Service Promotion Officers

• Saint-Hubert: 450-462-8777, ext. 6817/6804
• Saint-Jean: 450-358-7099, ext. 2368/6654
• Sherbrooke: 450-358-7099, ext. 2349
• info.crfm@forces.gc.ca
• SvcPersPromotionCRFM@forces.gc.ca

ACTIVITIES

• Morning Coffee Chat
• Military Life 101